I consider myself a writer and teacher who reaches people through books and workshops on grief related subjects. But it takes a business model to actually carry out my purpose to comfort and inform those in mourning. The business aspect is the part of my work that has taken time to understand and develop.
It’s often said that authors aren’t good at marketing their own books, and I know that to be true. However, a simple business plan isn’t the monumental task I always thought it to be.
I have availed myself of seminars, online classes, and personal business consultants and have come to terms with the hard, cold facts of life. Business is reaching people with what you have to offer them. Building their trust and confidence in your expertise takes exposure, consistency, and understanding their needs. I knew this at the start, but had no idea how to go about it. Thanks to the help from many people with business savvy, I can grow my business and reach more people. That means more comfort, better healing, real confidence, and the ability to build a new life for those who are bereaved. That’s the kind of growth I like to see.
Judy